文章基本信息

标题：THE IDENTITY AND THE PERSONALITY – INGREDIENTS OF A SUCCESSFUL BRAND
本地全文：下载
作者：Popescu Ioana Cecili a
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2007
卷号：XVI
期号：01
页码：1122-1126
出版社：University of Oradea
摘要：The functionality and performances of the modern economies depend on working together permanently and on various levels of the firms belonging to all dimensional categories. The changes in the last ten years, on the one hand, at the level of large enterprises and on the other hand, at the level of the external environment of the firms are as many challenges for the small business. The XXI century brings dramatic changes in the physiognomy of enterprises. The small enterprise has to adapt step by to these changes, ad the limited financial resources will make it more difficult from the point of view of duration and the employees¡¯ attitude towards the change. Maintaining the small business on the market will require multiple efforts from the entrepreneur and employees.
关键词：Small Enterprise vs. Large Enterprise