The research paper aims to emphasize the strategic importance of corporate social responsibility (CSR) for the European Banking Sector, in general, and for the Romanian Banking Sector, in particular. After a concise presentation of CSR in the two sectors mentioned above, the authors analyze the main directions envisaged by the Romanian financial institutions in the research field. The main purpose is to conclude whether the social and environmental actions taken by the Romanian banks are in line with the ones of the European banks.

corporate social responsibility, banking sector, stakeholders, European market, Romanian market