文章基本信息

标题：Tourismus in der Landwirtschaft: Erfolgsfaktoren im Erwerbszweig Urlaub auf dem Bauernhof
本地全文：下载
作者：H. Schulze ; K.L. Sidali ; A. Slabon 等
期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2006
卷号：2006
出版社：Facultas
摘要：Given the current high level of uncertainty on agricultural markets agritourism is an opportunity for farmers to gain an extra source of income. Farm families can use spare business and family resources efficiently to generate profit. So far, however, only very few marketing studies which investigate the possibilities and potentials of agritourism have been conducted. This study tries to bridge this gap. To do so success factor research is implemented as basic theoretical framework. The results clearly reveal that the most influential factor for success is the personality of the farmer, i.e. a friendly and open-minded character.