文章基本信息

标题：Explaining gender differences in the perception of food-hazards
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作者：Andrea Bieberstein ; Jutta Roosen
期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2008
卷号：2008
页码：125-125
出版社：Facultas
摘要：Several studies revealed systematic gender differences in the perception of food-hazards with women being frequently more concerned than men. This paper proposes a study design for investigating the underlying reasons for these gender differences systematically. The study is based on a contextualist psychological approach to risk perception in order to understand what meanings men and women attach to food-risks by uncovering women’s and men’s cognitive structures related to food-hazards. In this regard, special emphasis is put on the means-endchain theory which is proposed as the appropriate methodology and the laddering technique as derived method.