文章基本信息

标题：AN APPROACH TO INTEGRATE QUALITY FUNCTION DEPLOYMENT WITH COMPETITIVE TECHNICAL INTELLIGENCE: APPLICATION ON A NEW FOOD PRODUCT
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作者：Marisela Rodríguez-Salvador ; Magaly V. Mora-Roldán ; Jaume Valls-Pasola 等
期刊名称：Information Sciences for Decision Making
印刷版ISSN：1265-499X
出版年度：2008
卷号：2008
期号：34
出版社：University of South Toulon - Var
摘要：This paper proposes the integration of Quality Function Deployment with Competitive Technical Intelligence in a model focused on the planning phase of product development. This model originated from the Total Quality Management state of the art, based on what is known as the “Customer Voice” as well as the “Technician Voice”, under a competitive technical intelligence approach. While the Japanese methodology of Quality Function Deployment is applied to build links between the organization and its clients, Competitive Technical Intelligence is applied to monitor the entire environment, pursuing the identification of future opportunities to innovate. This paper proposes the integration of the two methodologies.
关键词：Quality Function Deployment, Competitive and Technical Intelligence Product Development, Planning, Client focus, Innovation