文章基本信息

标题：Kitaplara İlişkin Biçimsel Özelliklerin Okuyucu Tutumları Üzerine Etkisi / Effect of Formal Factors about Books on Readers’ Attitudes
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作者：Mehpare Tokay Argan ; Metin Argan ve Mesut Kurulgan
期刊名称：Bilgi Dunyas
印刷版ISSN：1302-3217
出版年度：2008
卷号：9
期号：01
页码：179-179
出版社：University and Research Librarians Assoc
摘要：The purpose of this study is to determine the factors in a new book choice situation and their effects on attitudes about formal features. In the study, a questionnaire was applied on 353 university students at Anadolu University. The results of this study indicated that five factors were about formal features: The kind of cover and paper, characteristics of dimension and writing style, drawings and pictures in pages, shape and color of cover,table of contents and references. Besides, four factors of attitudes about structural features were determined. These are attention and impression, willingness, reading enjoyment, and facilitation. The results showed that factors of formal features are related with attitudes. The results of the research have significant implications as to how publishers interpret production of new book.
关键词：Reader, Book consumer, Book choice, Book design, Formal factors.