文章基本信息

标题：THE INCREASING ROLE OF DIRECT MARKETING AND FARMERS MARKETS FOR WESTERN US PRODUCERS
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作者：Thilmany, Dawn ; Watson, Phil
期刊名称：Western Economics Forum
出版年度：2004
卷号：3
期号：2
出版社：Western Acricultural Economics Association
摘要：Farmers markets have a rich history in the development of agriculture in the United States. They represented an important community food distribution system long before the rise of the retail agribusiness system, and began to re-emerge (after years of decline) after the passage of the Farmerto- Consumer Direct Marketing Act of 1976. Some argue that they are now integral part of the food community linking consumers and producers through business and social relationships, while others view markets as an appropriate marketing channel for entrepreneurial and small farmers who strive to establish a loyal customer base through personal selling and quality differentiated (vs. low margin commodity) marketing strategies.