文章基本信息

标题：La gestió del compromís : construir la identitat i els valors a les organitzacions a partir de les relacions públiques
本地全文：下载
作者：Enric Ordeix i Rigo
期刊名称：Anàlisi : Quaderns de Comunicació i Cultura
印刷版ISSN：0211-2175
出版年度：2006
期号：34
页码：181-192
出版社：Universitat Autònoma de Barcelona
摘要：The article «Managing commitment: building up internal organizational identity and values though public relations» focuses on the existing relationship between identity and values, the two main elements of organizational behavior. The author shows the importance of this relationship and offers advice on how to gain credibility and increase employee knowledge of the company. At the same time, his approach to managing commitment invites the reader to look in more depth at Internal Public Relations principles, through the analysis of Corporate Culture in a growing global market.