文章基本信息

标题：Exploring the Relationship of First-Year, First-Semester College Students' Mind Styles and their Consumer Decision-Making Styles
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作者：Melissa W. Chase ; Lisa G. Driscoll ; Daisy L. Stewart 等
期刊名称：Journal of Family and Consumer Sciences Education
印刷版ISSN：1938-5919
电子版ISSN：1938-5927
出版年度：2007
卷号：25
期号：01
出版社：National Association of Teacher Educators for Family and Consumer Sciences
摘要：The relationship between first-year, first-semester college students’ mind styles and their consumer decision-making styles was investigated at a southeastern comprehensive public university. A significant relationship was found between the selfreported, dominant Gregorc mind style scores and one consumer decision-making style. Two instruments were administered: the Gregorc Style Delineator™ and the Consumer Styles Inventory. Although the results did not support multiple consumer decision-making styles as detected in earlier research (Sproles & Kendall, 1986, Sproles & Sproles, 1990), an exploratory factor analysis revealed one, overall consumer decision-making style, Recreational/Hedonistic, which suggested that these students tend to primarily shop to gain pleasure from the shopping experience