文章基本信息

标题：Piermarco Aroldi and Fausto Colombo (eds.): Le Eta Della TV
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作者：Barbara Scifo
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2007
卷号：01
期号：01
页码：5-5
出版社：USC Annenberg Center
摘要：The theoretical premise of the book presented here is whether it is possible to study television audiences in the light of generational belonging in lieu of other variables normally used in the tradition of international Audience Studies dependent on socio-demographic factors such as class, gender, age, sociocultural grouping and the features of the contexts of consumption. In other terms, the aim of the book is to understand if, and to what extent, individuals belonging to the same generation share the same media memories and histories of consumption, hence, share similar consumption patterns, which can be inferred when observing individuals¡¯ everyday media habits.