出版社：Centro de Estudos em Tecnologias, Artes e Ciências da Comunicação - Universidade do Porto
摘要：The communication of scientific subjects is more than the process of “supplying” citizens with information; therefore, this communication raises several issues that exceed the mere transmission of knowledge, such as the perception of science in the current world, the role played by the scientist in the society, the consequences of the scientific and technological development and opinion-making procedures towards science, among others. The understanding of mediation processes, implicit in this form of communication, is, therefore, essential for the study of public understanding of science. The present article contains an analysis of 179 science programs recorded in the months of November 2004 and February 2005. An analytical grid was developed and all the documentaries were coded according to a set of dimensions. The main categories used were: general mediation, modes of expression, mediation agents and techniques, narrative type and dominant rhetoric. The relation between those categories and the effectiveness and communicative quality of the science programs was also analysed.
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