出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：The objective of this paper is to provide a betterunderstanding of the implementation of ISO 9001in small firms through three different case studies.For this we have conducted deep interviews with 3manufacturing firms that have registered under theISO 9001 quality assurance standard, their maincustomers and suppliers, to highlight theimportance of standardization through customersatisfaction, cost reduction, and integration withsuppliers to improve financial performance.This study applied to ISO 9001 certified companiesverify that, ISO implementation can be regardedespecially as a marketing tool since its marketingdimension gains more importance than its costdimension.
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