文章基本信息

标题：On the Relationship between Warranty and the Risk of Information Asymmetry
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作者：Dimitar Christozov ; American University in Bulgaria, Bulgaria ; Stefanka Chukova 等
期刊名称：Issues in Informing Science and Information Technology
印刷版ISSN：1547-5840
电子版ISSN：1547-5867
出版年度：2007
卷号：4
页码：235-249
出版社：Informing Science Institute
摘要：Nowadays the product warranty is considered to be a valuable attribute of the product. It is a tool to enforce the competing power of the producer on the market place. There are two types of problems the product warranty addresses. Firstly, warranty deals with the malfunctioning of the product and, secondly, it addresses the information asymmetry, i.e., the misunderstanding and misinterpretation of the features and qualities of the product. The second aspect is of great importance in the light of indirect business communication, as in e-commerce. The aim of this paper is quantifying the risk of misunderstanding caused by information asymmetry and defining an appropriate product warranty policy, which depends on this risk.
关键词：information asymmetry, misinforming, warranty, risk.