文章基本信息

标题：«Las Culturas Organizativa y de Calidad como Elementos Básicos en la Transformación de las Empresas Rurales hacia la Competitividad» (Organizational and Quality Culture as Basic Elements for Rural Firms towards Competitivity)
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作者：Arce Castro, Bertha Alicia ; Martínez Delgado, Edith
期刊名称：Entelequia. Revista interdisciplinar
印刷版ISSN：1885-6985
出版年度：2007
期号：5
出版社：Grupo Eumednet, University of Malaga
摘要：This quality management model has been thought for country family-owned enterprises. These families have empirical knowledge, but they have ignorance about management process, quality process and marketing. This model is pretending to give them the advantage of the process systematization; generating conditions make security, permanence, development and competitive by themselves. The challenge consists how to do it, the capacitating is very important, team work, integration and sensitizing could to diminish the resistance to change. The quality system based ISO 9001:2000 is an important tool, safe management process and quality culture.
关键词：Quality culture, organizational culture, competitiveness, rural enterprise