出版社:Faculdade de Administra??o, Contabilidade e Economia, Pontifícia Universidade Católica do Rio Grande do Sul
摘要:The present work aims to analyze the process of strategy
definition in intercity passengers transportation companies of Rio
Grande do Sul, focusing on the steps of strategic decision and all
the aspects that influenciate this process. The development of
this study was based on Qualitative Orientation and Case Study
methods, using two transportation companies. As main results
can be mentioned the reflects of the usage of administrative
methodologies in company “A”, the informal characteristics on
decision making in company “B”, emergent and deliberated
aspects from the strategy, as well as the aspects of sector
regulation.
关键词:Strategy. Decision making. Elements that influence
the strategy.