文章基本信息
- 标题：Internet Motives of Users in the United States, United Kingdom, Australia, and Korea: A Cross-Cultural Replication of the WMI
- 作者：Shelly Rodgers ; Yan Jin ; Ruth Rettie 等
- 期刊名称：Journal of Interactive Advertising
- 印刷版ISSN：1525-2019
- 电子版ISSN：1525-2019
- 出版年度：2006
- 卷号：6
- 期号：1
- 出版社：University of Michigan
- 关键词：United States;Internet;Australia;Cross-Cultural Replication;Online Advertising
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