Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century. - book reviews

What will be hot in the year 2000? In Trends 2000: How to Prepare for and Profit From the Changes of the 21st Century (Warner Books, $24 cloth), Gerald Celente predicts the shape of things to come. As founder of the Trends Research Institute, Celente is better equipped than most of us to undertake this task - and if even half of his forecasts prove accurate, get ready for a significantly changed world.

For starters, there's the expected boom in video-phones - devices that allow users to not only reach out and touch someone but see that someone as well. (Thankfully, a "blind button" will guard against unsolicited callers.) Another development to look forward to are the introduction of so-called longevity centers, which will treat patrons to clean food, clean water and clean air.

Along those health-related lines, Celente also tells trend trackers to watch out for the rise in healthy fast food (not an oxymoron, as it turns out). And don't be surprised to see online voting, involuntary voluntary simplicity (again, not an oxymoron), and ecotourism gain in popularity, too.

There's no guarantee, of course, but Trends 2000 may well help you position your business to be in the right place at the right time.

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