Tool: Adding Up the Cost of Spam and a Spam Filter

Baseline developed this worksheet by normalizing the widely varied figures from a number of analyst firms, including International Data Corp., The Radicati Group and consultant Mark Gibbs. If you plug in your company’s own numbers, this approach should give you an estimate of how much spam is costing you.

Copyright © 2004 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Baseline.