Strategic Interactive Group

Boston

Amid rumors that its parent company, Boston-based Bronner Slosberg Humphrey, was going to be sold, Strategic Interactive Group kept steadily plugging away in 1998 landing big-ticket clients and employees.

By year's end, SIG's employee ranks had swelled from 70 to more than 250 on both coasts; the firm opened up a San Francisco and New York office in addition to its Boston headquarters.

New hires included Greg Johnson, a former creative director for Poppe Tyson, as executive creative director; Jay Hussey, group director of the San Francisco office, who came from Resource Marketing in San Francisco, where he was managing director, and Bob Maher, director of engineering from Pilot Software, Cambridge, Mass.

The agency also landed new clients such as Dell Computer, Johnson & Johnson, Aetna, Bausch & Lomb, Coca-Cola, Hewlett-Packard, Motorola, Neiman Marcus and Time Life. And American Express, a longtime SIG client, upgraded its relationship with the shop to agency of record status.

COPYRIGHT 1999 BPI Communications, Inc.
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