文章基本信息

标题：The Research on the Appraisal of Market Opportunity Based on AHP
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作者：Donghong YANG ; Yujie TAN ; Yanbin SUN 等
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2009
卷号：2
期号：4
页码：276-281
DOI：10.4236/jssm.2009.24033
出版社：Scientific Research Publishing
摘要：In this article, through analyzing the inner and external environments of the manufacture enterprise, the hierarchy model of the market opportunity has been constructed. Based on the AHP, the mathematics evaluation model of the market opportunity has been established. Take a simulative enterprise as example, according to the hierarchy model and the mathematics evaluation model of the market opportunity, the judgment matrixes of every hierarchy have been established and the weight of each market opportunity opposite to the target hierarchy is obtained. The reasonable decision-making method has been provided to choose the market opportunity for the manufacture enterprise.
关键词：Analysis Hierarchy Process; Market Opportunity; Environment Analysis