文章基本信息

标题：Quantitative Assessment of Football Web Sites: An Empirical Study of the Best European Football Club
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作者：Francisco Javier Miranda ; Antonio Chamorro ; Víctor Valero 等
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2010
卷号：3
期号：1
页码：110-116
DOI：10.4236/jssm.2010.31014
出版社：Scientific Research Publishing
摘要：Football and the Internet have shown early signs of a prosperous marriage. Web sites with football content are among the most popular, with football followers and web users sharing remarkably similar demographics. Despite these compelling observations, limited empirical research has been undertaken exploring how to maximise the opportunities for competitive advantage that the Internet can provide to football clubs. This research was a response to this void, and was undertaken by manually accessing and evaluating the web sites of European Football Clubs. Quality of web sites was determined using an original Web Assessment Index, which focuses on four categories: accessibility, speed, navigability and content. A detailed report of the results arising from this investigation is presented and systematically analyzed. These findings will be useful for both researchers and practitioners who seek to understand the issues relevant to football club management.
关键词：World Wide Web; Football; Content Analysis; Web Design; Internet; Research Paper