文章基本信息

标题：Research on Corporate Image Orientation
本地全文：下载
作者：Hao Lv
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2008
卷号：4
期号：5
页码：18
DOI：10.5539/ass.v4n5p18
出版社：Canadian Center of Science and Education
摘要：Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to implement corporate image orientation. According to their own developmental characters, situations in the market, situations of market competition, enterprises can flexibly adopt corresponding strategies in different stages of enterprise development to make the corporate image orientation clear and exact and make the corporate image impressive.