文章基本信息

标题：PR: More Than a Goodwill
本地全文：下载
作者：Heng Wang
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2008
卷号：4
期号：12
页码：56
DOI：10.5539/ass.v4n12p56
出版社：Canadian Center of Science and Education
摘要：One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television. This paper provides an overview of what research teaches us about public relations and opens a dialog among practitioners and academics.