文章基本信息

标题：On Perspectives of Audience Studies
本地全文：下载
作者：Xuan Zhang
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2008
卷号：4
期号：12
页码：38
DOI：10.5539/ass.v4n12p38
出版社：Canadian Center of Science and Education
摘要：Technology, as a base, drives the expansion of communication in time and space, forming a new media environment, in which the environment-dominant changes happen to the audience. The study perspective is converted from powerful media to people, enlarging communication to a bilateral initiative studies. Under the impacts of media convergence, the audience is inclined to an initiative communication. Centering on individuals, it expands individual communications in the network environment.