文章基本信息

标题：Distinctive Capabilities and Strategic Thrusts of Malaysia’s
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作者：Abdul Rahim Abu Bakar ; Fariza Hashim ; Hartini Ahmad 等
期刊名称：International Journal of Marketing Studies
印刷版ISSN：1918-719X
电子版ISSN：1918-7203
出版年度：2009
卷号：1
期号：2
页码：158
DOI：10.5539/ijms.v1n2p158
出版社：Canadian Center of Science and Education
摘要：The hostile business environment in Malaysian private higher education institutions (PHEIs) has proved to be fatal to numerous institutions. While there are success stories, the issue looms as what differentiates the performers and the non performers. As such, this study was conducted to understand why some PHEIs perform better than others; and whether the differences in performance are due to the choice of strategy. Finally, this study explores whether the organisational distinctive capabilities influence towards the institution choice of strategy. Based from a sample of 97 PHEIs, the study depicts that differentiation strategy was significantly link to performance with a spectrum of organisational capabilities influencing the institution’s choice of strategy.