文章基本信息

标题：The Pricing of Luxury Goods: A BPM Approach
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作者：Qiang Du
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2009
卷号：4
期号：4
页码：22
DOI：10.5539/ijbm.v4n4p22
出版社：Canadian Center of Science and Education
摘要：This paper discussed how to understand the price of a luxury good from BPM perspective. BPM provides us a comprehensive framework to explain the pricing mechanism of luxury goods. Based on BPM, an index (IVDI) was compiled to probe how much the price of a luxury good relies on the utilitarian reinforcement. IVDI also provides profound implications to marketers when they promote different luxury goods. Different parts of BPM are linked together, as a whole they will influence a customer’s entire buying process.