文章基本信息

标题：Study on the Allocating and Planning of Brands and Goods
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作者：Xiaoyun Wang ; Jing Wu
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2009
卷号：4
期号：6
页码：38
DOI：10.5539/ijbm.v4n6p38
出版社：Canadian Center of Science and Education
摘要：By the field survey, we obtained corresponding data, and established the mathematical model by the analytical hierarchy process (AHP). The mathematical model was used to analyze the rationality of the brand introduction and goods allocating and planning in the marketplace in order to enhance the competitive level of the business area, offer more shopping choices when promoting citizens’ purchasing power, exert the advantage of the business area to the largest extent, generate the maximum benefit and ensure the win-win in the same types of operation.