文章基本信息

标题：Analysis of Management Strategies of Corporate Public Relation Crisis
本地全文：下载
作者：Lixin Sun
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2010
卷号：5
期号：3
页码：171
DOI：10.5539/ijbm.v5n3p171
出版社：Canadian Center of Science and Education
摘要：Public relation crisis management has been an important research task in the modern management. Starting from the harms of the public relation crisis, the causes, management methods and principles of the public relation crisis are analyzed in this article. For public relation crisis management, enterprises should admit it timely so as to benefit from it.