文章基本信息

标题：Effects of the Coupon Expiration Date and Stamp on Consumers’Value Perception of Coupons
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作者：Hyung Seok Lee
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2010
卷号：5
期号：8
页码：13
DOI：10.5539/ijbm.v5n8p13
出版社：Canadian Center of Science and Education
摘要：This study examines the effects of the coupon expiration date and stamp on consumers’ perceived value of
coupons. The causal relationships were analyzed using data collected from consumers, and the impacts of the
coupon expiration date and stamp on the value perception of coupons were compared between college students
and office workers.