文章基本信息

标题：Century Development and Trend of Marketing
本地全文：下载
作者：Shan Liu
期刊名称：International Business Research
印刷版ISSN：1913-9004
电子版ISSN：1913-9012
出版年度：2008
卷号：1
期号：1
页码：114-114
DOI：10.5539/ibr.v1n1p114
出版社：Canadian Center of Science and Education
摘要：Since the marketing was established about one century ago, with the advancement of the society and the variance of the
environment, it has gone through dynamic development process with continual changes, enrichments and perfections.
This article will expatiate on the development and trend of marketing from three aspects including marketing concept,
marketing strategy and marketing means.