文章基本信息

标题：The Scheme of Rizhao City Brand
本地全文：下载
作者：Qingjun Wu
期刊名称：International Business Research
印刷版ISSN：1913-9004
电子版ISSN：1913-9012
出版年度：2008
卷号：1
期号：3
页码：80-80
DOI：10.5539/ibr.v1n3p80
出版社：Canadian Center of Science and Education
摘要：Nowadays, the competition of cities essentially is a competition for city brands. In fact, it is necessary for each city to implement a city brand strategy on their developing road.Rizhao , a seaside city in China, has many fine resources such as the coastal deep harbor, the seashore sand beach and the University City ,which, however, still are separated rather than combined together.By developing the nationwide theme, the following article associates resources fully in an attempt to build up the Rizhao city brand.