Capacity is one of the most important parameters in image watermarking. Different works have been done on this subject with different assumptions on image and communication channel. However, there is not a global agreement to estimate watermarking capacity. In this paper, we suggest a method to find the capacity of images based on their complexities. We propose a new method to estimate image complexity based on the concept of Region Of Interest (ROI). Our experiments on 2000 images showed that the proposed measure has the best adoption with watermarking capacity in comparison with other complexity measures. In addition, we propose a new method to calculate capacity using proposed image complexity measure. Our proposed capacity estimation method shows better robustness and image quality in comparison with recent works in this field.