文章基本信息

标题：The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology
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作者：Laura Astolfi ; Giovanni Vecchiato ; Fabrizio De Vico Fallani 等
期刊名称：Computational Intelligence and Neuroscience
印刷版ISSN：1687-5265
电子版ISSN：1687-5273
出版年度：2009
卷号：2009
DOI：10.1155/2009/652078
出版社：Hindawi Publishing Corporation
摘要：We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.