文章基本信息

标题：Environmental Marketing Policy to Enhance Customers' Environmental Awareness
本地全文：下载
作者：Eun-Jung WOO
期刊名称：Journal of Distribution Science
印刷版ISSN：1738-3110
电子版ISSN：2093-7717
出版年度：2020
卷号：18
期号：11
页码：23-30
DOI：10.15722/jds.18.11.202011.23
语种：English
出版社：Korea Distribution Science Association
摘要：Purpose: Increased awareness of the environment is essential, since the general health of people and the global economy is largely dependent on the health of the environment. The purpose of this study is to increase customer awareness and also to ensure that businesses enlighten their customers on how to act in an environmentally friendly manner, which can be done, for instance, through associations. Research design, data and methodology: Scant research is available regarding what elements of marketing strategy should be applied in an environmental plan to increase customer awareness. For this reason, this study suggests a specific marketing policy that conveys several strategies for practitioners who focus on successful environmental plans for their organizations. Results: The prior literature suggests that public education, mass media, campaign publications, and electronic networking, which are becoming more common today, can be used as platforms for conveying environmental messages that will increase environmental awareness among customers. Conclusions: Organizations can use health and safety training to ensure that customers are aware of the environment. Training programs by companies that point more to the environment can make customers aware of the environment and help them adopt activities that show respect to the environment.
关键词：Environmental Awareness;Marketing Strategy;Behavior Change Model