文章基本信息

标题：Corporate Social Responsibility and Its Impact on the Nigerian Consumer Behavior
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作者：Rajasekhara Mouly POTLURI ; Rahat ULLAH ; Sophia JOHNSON 等
期刊名称：Journal of Distribution Science
印刷版ISSN：1738-3110
电子版ISSN：2093-7717
出版年度：2020
卷号：18
期号：7
页码：83-89
DOI：10.15722/jds.18.7.202007.83
语种：English
出版社：Korea Distribution Science Association
摘要：Purpose: This research explores the relationship between Nigerian consumer perception towards corporate social responsibility (CSR) and its influence on their buying behavior. Research design, data, and methodology: In order to achieve this, a structured three-part questionnaire was developed and distributed to 400 respondents to gather relevant information. The respondents were randomly selected from Lagos and Adamawa, Nigeria. Only 222 questionnaires. were completed and data was later analyzed using administering descriptive and inferential statistics. Results: a) Nigerian consumers have adequate knowledge about CSR; b) Nigerian consumers‘ awareness of socially responsible practices largely influences their purchasing decisions; c) Nigerian consumers‘ perceptions of the traditions of socially accountable actions influence their buying behavior. Conclusion: Although the research was targeted at the urban areas of Lagos and Jimeta/Yola in Nigeria, the findings indicate Nigerian consumers generally have a positive perception of CSR. The research offers invaluable contribution to the Nigerian corporates based on which they can reassess their existing CSR policies for better positioning of their company and their products.
关键词：CSR;Socially responsible actions;Purchasing decisions;Consumer behavior;Nigeria