文章基本信息

标题：Investigasi Perilaku Compulsive Buying Berdasarkan Pembayaran NonTunai,Lingkungan Sosial,dan Kondisi Keuangan
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作者：Berto Mulia Wibawa ; Malvin Piero ; Ribka Anintha Miyagi 等
期刊名称：Jurnal Sosial Humaniora
印刷版ISSN：1979-5521
电子版ISSN：2443-3527
出版年度：2020
卷号：13
期号：1
页码：1-11
DOI：10.12962/j24433527.v13i1.4926
语种：Indonesian
出版社：Institut Teknologi Sepuluh Nopember Surabaya
摘要：The behavior of people living in Surabaya is different from people from other cities,including the shopping behavior of the students in Surabaya. Students in Surabaya have more temptation to behave negatively in shopping. It encourages the occurrence of irregularities in shopping. Such action is classified as compulsive buying. Compulsive buying is a spending behavior based on a strong desire that makes people lose consciousness and can not control themself. This study aims to analyze the effect of sales promotion,cashless payment,social environment,and financial condition on compulsive buying on university students in Surabaya. The method used is descriptive analysis with multiple cross-sectional designs. Data were analyzed with Structural Equation Modeling. The result of this research showed that sales promotion,cashless payment,and financial condition variables have a positive effect on compulsive behavior on university students in Surabaya.
关键词：Compulsive buying;sales promotion;cashless payment;social environment;financial condition