文章基本信息

标题：Analysis of Profitability and Efficiency of Trade in Serbia
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作者：Radojko Lukić ; Hasan Hanić ; Milica Bugarčić 等
期刊名称：Economic Analysis
印刷版ISSN：1821-2573
电子版ISSN：2560-3949
出版年度：2020
卷号：53
期号：2
页码：39-50
DOI：10.28934/ea.20.53.2.pp39-50
语种：English
出版社：Institute of Economic Sciences
摘要：In this paper, the profitability and efficiency of trade in Serbia are analyzed in the period 2013 - 2019. Taking into account the complexity of the analyzed issues, the research methodology is predominantly based on the strategic profit model and programming based on the DEA approach. The results of the conducted research show that the profitability and overall efficiency of Serbian trade have recently improved. The better trade performance was positively influenced by both external and internal factors, including the application of new business models based on global retailers, multichannel sales - classic and electronic, and the digitalization of the entire business.
关键词：return on sales;return on assets;return on equity;financial indebtedness;efficiency