文章基本信息

标题：Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan
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作者：Mariam Sohail ; Shahid Iqbal ; Waheed Asghar 等
期刊名称：Journal of Business and Social Review in Emerging Economies
印刷版ISSN：2519-089X
电子版ISSN：2519-0326
出版年度：2020
卷号：6
期号：4
页码：1277-1288
DOI：10.26710/jbsee.v6i4.1411
语种：English
出版社：CSRC Publishing
摘要：The aim of current articleis to examine the relationship between corporate social responsibility and competitive advantage in Project Management. This research used “Quantitative Methods” in which data was collected from five multinational fast-food companies of Pakistan by use of Likert Scale questionnaire. A sample of 80 persons was selected by using random sampling technique who are engaged in the selection and execution of corporate social responsibility activities. Data was statistically analyzed using the SPSS software version 20.Findings indicate that most of the multinational fast-food companies of Pakistan are engaged in corporate social responsibility practices. So, there is significant positive relationship between corporate social responsibility and competitive advantage.
关键词：Corporate social responsibility;Competitive advantage;Multinational companies;Competitors;Project Management;Stakeholders