文章基本信息

标题：Theoretical Interdisciplinarity between Psychological Marketing Practice and Woman's Narcissism in Distribution Channels
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作者：Soomin HAN
期刊名称：Journal of Distribution Science
印刷版ISSN：1738-3110
电子版ISSN：2093-7717
出版年度：2020
卷号：18
期号：12
页码：101-109
DOI：10.15722/jds.18.12.202012.101
语种：English
出版社：Korea Distribution Science Association
摘要：Purpose: This study points out that psychological marketing practice can align to narcissism among women through showing urgency and scarcity. While women are competitive, jealous, and attention seeking, marketers can offer limited-time offers to increase the urge of customers to purchase. Research design, data, and methodology: To conduct a content analysis, the present author obtained data from various databases such as ABI/INFORM, EBSCO/ EBSCO, ProQuest, and EBSCO. Ultimately, this study investigated both latent and manifest themes of narcissism and psychological marketing concepts to find solutions that leaders can use to initiate change in organizations. Results: The current study suggests that narcissistic women insist on having the best things but still have the inability to acknowledge other people’s feelings. Therefore, psychological marketing can utilize such traits to ensure that the quality of their commodities matches their promises during marketing and that their customer’s needs are not infringed at the expense of another customer’s needs Conclusions: One of the implications of narcissism in marketing provides is that brands can easily gravitate towards litigations especially amidst unhealthy competitions. In the process of getting customers to acknowledge another brand as a better option, the competition may stir corporate conflict.
关键词：Narcissism;Distribution Channel;Psychological Marketing;Customer Satisfaction