文章基本信息

标题：The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania
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作者：Steluta Radu ; Mihaela Constandache ; Liliana Nicodim 等
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2020
卷号：20
期号：1
页码：479-485
语种：English
出版社：Ovidius University Press
摘要：The consumption of flat and mineral water has increased significantly on the Romanian market. However, consumer preferences are extremely varied, which means that they do not fully know the benefits of using water as a basic element in our daily diet. The design of this survey outlined the principles that guide consumers when purchasing bottled water, as well as their preferences. We used a sample of respondents, selected by gender, age, residence, level of education, occupation, purchasing power. The study highlighted the types and behavior of consumers when purchasing natural mineral water, as well as consumption preferences and their opinion on the quality and benefits water on the Romanian market. Segmenting the sample of consumers according to the criteria enumerated above brings us information that the behavior of the Romanian consumer is more related to subjective criteria price, purchasing power on detrimental to the quality of the water.
关键词：modern marketing of water consumption