文章基本信息

标题：Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers
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作者：Raluca-Giorgiana Chivu ; Otilia-Elena Platon
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2019
卷号：19
期号：2
页码：447-453
语种：English
出版社：Ovidius University Press
摘要：The BIO products in Romania are continually expanding; more and more companies are consuming organic products for various reasons. The general opinion was that in the days when the level of pollution, the working conditions of the stress level are becoming increasingly difficult and harmful for the state of health, so the people still have the most to maintain it. The consumption of ecological products and the people's impression that in this way, the improvement of the health status diminishes the adverse effects. With all this, we can ask ourselves that the people who choose to consume organic products have searched for information and have knowledge about the fundamentally scientifically beneficial effects they have or are relying on information used informally. The purpose of this article was to determine the motives for which people choose to consume certain products, and the objectives were found to identify the information sources regarding the consumed food products, to identify the procurement allocations of the eco-friendly products, and to identify the advantages recognized by consumers. Within the article, quantitative research was carried out, using it as a questionnaire research tool. In the quadrant sample, the questionnaire was applied to only 120 people, being a pilot study, and the obtained results indicated that most of the respondents chose to consume BIO products for the fact that they considered them to be the most beneficial to the processed products.
关键词：marketing;consumer behavior;BIO products