文章基本信息

标题：Corporate Social Responsibility: A Strategy and Model for Sustainable Growth of Community
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作者：Evalyne Jebet Kipchirchir ; Chris Simon Sitienei Kipkorir
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2021
卷号：13
期号：12
页码：28-40
DOI：10.7176/EJBM/13-12-03
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The World Commission on Environment and Development in 1987 launched a Sustainable Growth program which was described into three significant concepts called economic, social and environmental sustainability. Sustainable growth works as a model under which communities can utilize resources efficiently, create new businesses to strengthen their economies, establish effective infrastructures, enhance the quality of life, and preserve the environment. Growth in terms of inadequate schools, few medical facilities, electrification and employment has been a challenge to communities. Corporate social responsibility can be used to approach the challenge. The study sought to establish the effect of socio-economic strategy on growth of community surrounding Muhoroni Sugar Company in Kisumu County, Kenya. The study was anchored on corporate social performance theory, with a target population of 13,664 residents, used descriptive research design and stratified random sampling technique to select 121 respondents. Data was analyzed using descriptive and inferential statistics with the aid of the Statistical Package for Social Sciences. The analyzed data was presented in form of pie charts, percentage and frequency distribution tables. The study found out that socio-economic strategy affects growth of community. In conclusion, the company needs to implement socio-economic programs in order to improve schools, health facilities and facilitate creation of employment.
关键词：Corporate Social Responsibility; Strategy; Growth