文章基本信息

标题：We are what we hear: metaphors in contemporary Spanish and English commercial hits
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作者：María Dolores Camacho Díaz ; María Carmen Fonseca Mora
期刊名称：Fonseca : Journal of Communication
电子版ISSN：2172-9077
出版年度：2021
期号：22
页码：153
DOI：10.14201/fjc-v22-24142
出版社：Universidad de Salamanca
摘要：The subliminal messages transmitted by means of metaphors in songs could influence the development of critical thinking among our youngsters which will reflect on their personality later in life. The aim of this article is to analyse the discourse of the most popular commercial songs in English and Spanish of song-writers and the values they convey to metaphorical compositions. 452 metaphors were identified which have been analysed according to six high frequency themes: love, sexuality, happiness, ambition, madness and violence. The results of the discourse analysis indicate how metaphors are culture-bound and reinforce the idea of a distinct and varied perspective of life on both sides of the Atlantic Ocean. Based on the tendencies of composition of these commercial rhythms, results show that metaphors, being sexually provocative and socially controversial, are used as a strong marketing strategy to which our youngsters are constantly exposed to.
关键词：Canciones comerciales;análisis del discurso;metáforas culturales;corrientes de pensamiento;valores