文章基本信息

标题：Dark Design Patterns: An End-User Perspective
本地全文：下载
作者：Maximilian Maier ; Rikard Harr
期刊名称：Human Technology
印刷版ISSN：1795-6889
电子版ISSN：1795-6889
出版年度：2020
卷号：16
期号：2
页码：170-199
DOI：10.17011/ht/urn.202008245641
出版社：University of Jyv?skyl?
摘要：The number of websites and mobile applications available is growing continually, as are the persuasive approaches to influence human behavior and decision making. Although designing for persuasion offers several potential benefits, recent developments expose various deceptive designs, that is, dark patterns, that utilize psychological factors to nudge people toward, from someone else’s perspective, desired directions. This paper contributes to an increased awareness of the phenomenon of dark patterns through our exploring how users perceive and experience these patterns. Hence, we chose a qualitative research approach, with focus groups and interviews, for our exploration. Our analysis shows that participants were moderately aware of these deceptive techniques, several of which were perceived as sneaky and dishonest. Respondents further expressed a resigned attitude toward such techniques and primarily blamed businesses for their occurrence. Users considered their dependency on services employing these practices, thus making it difficult to avoid fully dark patterns.
其他摘要：The number of websites and mobile applications available is growing continually, as are the persuasive approaches to influence human behavior and decision making. Although designing for persuasion offers several potential benefits, recent developments expose various deceptive designs, that is, dark patterns, that utilize psychological factors to nudge people toward, from someone else’s perspective, desired directions. This paper contributes to an increased awareness of the phenomenon of dark patterns through our exploring how users perceive and experience these patterns. Hence, we chose a qualitative research approach, with focus groups and interviews, for our exploration. Our analysis shows that participants were moderately aware of these deceptive techniques, several of which were perceived as sneaky and dishonest. Respondents further expressed a resigned attitude toward such techniques and primarily blamed businesses for their occurrence. Users considered their dependency on services employing these practices, thus making it difficult to avoid fully dark patterns.
关键词：dark patterns; persuasive design; deceptive design; evil design; qualitative study.