文章基本信息

标题：Membership Categorization Analysis on Communication Studies: An Essay of Applied Methodology
本地全文：下载
作者：Adriana Andrade Braga ; Édison Luis Gastaldo ; Juliana Depiné Alves Guimarães 等
期刊名称：Brazilian Journalism Research
印刷版ISSN：1808-4079
电子版ISSN：1981-9854
出版年度：2016
卷号：12
期号：2
页码：198
DOI：10.25200/BJR.v12n2.2016.879
出版社：Universidade de Brasília
摘要：This paper presents a naturalistic methodological perspective applied to the studies of media communications called Membership Categorization Analysis (MCA). Originally developed for classifying and ordering categories within the framework of natural conversation using sequential analysis (the analysis of turn-taking), we present MCA as a promising methodological approach for analysing media discourses due to its context sensitivity, empirical foundations and its view of communication as a social practice that integrates production, distribution and reception to produce meaning.