摘要:The universe of crisis is in chaotic structure in proportion to the complexity and intertwining of events occurring today. The butterfly effect is no longer a theory, but a problem of the globalizing world. New dimensions of uncertainty have affected the scope and severity of the risk, making the need for new models of the gap between predicted and realized events even more evident. Crisis management is evolving into a cognitive preparation process that involves all aspects of effective communication and makes future-oriented projections with proactive measures before a crisis occurs, supporting decision-making and behavioral process. Crisis scenarios are the most effective, known, and applied method in the world in dealing with crises that trigger each other, such as the domino effect. It is a repetitive, theoretical and practical process that enables states, public institutions, and the private sector to be prepared for unforeseen crises, to predict the butterfly effect, and to overcome the crisis with little damage if it is inevitable. There has not been an academic study examining crisis scenarios based in Turkey in the literature. Furthermore, the crisis scenario prepared scientifically by any public or private sector in Turkey has not been reached in this context. For this purpose, firstly the literature on crisis and crisis scenarios has been transferred and concepts have been defined. Secondly, some of the crisis scenarios published before the Covid-19 outbreak in the United States and Turkey have been put forward with a comparative approach. Thirdly, a communication-oriented readiness model has been proposed regarding the content of crisis scenarios and how they should be prepared. Finally, crisis scenarios are evaluated and recommendations are presented based on future possibilities in the context of crisis communication and decision making.
其他关键词:Communication, Crisis, Crisis Scenarios, Pandemic, Decision Making