文章基本信息

标题：Antecedents of Customers Loyalty towards Go-Jek Service
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作者：Helmy Ilham Nugraha ; Anas Hidayat ; Putra Endi Catyanadika 等
期刊名称：Telaah Bisnis
印刷版ISSN：1411-6375
出版年度：2020
卷号：21
期号：2
页码：69-78
DOI：10.35917/tb.v21i2.188
出版社：Akademi Manajemen Perusahaan YKPN
摘要：Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data was collected using a questionnaire based on a Likert-scale, and the taking method uses purposive sampling with 300 respondents. Data were then analyzed using structural equation model (SEM) analysis with the help of WarpPLS software. The results of the study show that the effect of e-service quality on customer loyalty to the Go-Jek company were positive and significant.
其他摘要：Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data was collected using a questionnaire based on a Likert-scale, and the taking method uses purposive sampling with 300 respondents. Data were then analyzed using structural equation model (SEM) analysis with the help of WarpPLS software. The results of the study show that the effect of e-service quality on customer loyalty to the Go-Jek company were positive and significant.
关键词：e-service quality; website design; reliability; customer satisfaction; customer loyalty
其他关键词：e-service quality;website design;reliability;customer satisfaction;customer loyalty