文章基本信息

标题：How to Conduct Store Observations of Tobacco Marketing and Products
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作者：Ashley L. Feld ; Trent O. Johnson ; Katherine W. Byerly 等
期刊名称：Preventing Chronic Disease
印刷版ISSN：1545-1151
出版年度：2016
卷号：13
页码：1
DOI：10.5888/pcd13.150504
出版社：Centers for Disease Control and Prevention
摘要：As tobacco companies continue to heavily market their products at the point of sale, tobacco control groups seek strategies to combat the negative effects of this marketing. Store observations, which have been widely used by researchers and practitioners alike, are an excellent surveillance tool. This article provides a guide for public health practitioners interested in working in the tobacco retail environment by detailing the steps involved in conducting store observations of tobacco marketing and products including 1) obtaining tobacco product retailer lists, 2) creating measures, 3) selecting a mode of data collection, 4) training data collectors, and 5) analyzing data. We also highlight issues that may arise while in the field and provide information on disseminating results of store observations, including the potential policy implications.