文章基本信息

标题：THE AGENDA SETTING THEORY IN THE WRITTEN ROMANIAN MEDIA
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作者：Corina ROTAR ; Ioana LEPĂDATU
期刊名称：Management Intercultural
印刷版ISSN：1454-9980
电子版ISSN：2285-9292
出版年度：2013
卷号：XV
页码：313-320
出版社：Romanian Foundation for Business Intelligence
摘要：The paper shows the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others. (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.
关键词：Agenda Setting Theory; Media agenda; Public; Newspapers