文章基本信息

标题：DIFFICULTIES IN THE RESEARCH OF ETHNIC GROUPS
本地全文：下载
作者：Angelica-Nicoleta NECULĂESEI
期刊名称：Management Intercultural
印刷版ISSN：1454-9980
电子版ISSN：2285-9292
出版年度：2020
卷号：XXII
页码：17-24
出版社：Romanian Foundation for Business Intelligence
摘要：It is very difficult to deal with ethnic groups in research that aims to obtain information to underline decisions in ethnomarketing; but numerous articles have highlighted both problems and solutions that can be considered in the development of much more appropriate designs for future research. In this article we inventory some of them, based on relevant specialized papers. We believe that the submitted conceptual and methodological aspects provide important clarifications.
关键词：Ethnic group; Ethnicity; Ethnomarketing; Ethnic identity; Research methodology